As consumers of the world we buy over 80 billion new pieces of clothing each year ! This mass consumption and production cycle is unnecessary, especially the waste involve in each process.
There are things in place such as zero waste fashion its hasn't had the power to command change in everyone or a large number of people. Therefore the most reasonable way to chance consumer trends is through sustainable , recyclable and 100% New Zealand based products.
Another aspect that consumers are not navie about but choose to turn a blind eye is where their products come from .
People need to be made aware of these things , ignorance can no longer be an option !
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